Our collective action & initiative to create awareness about the day and inspire more brands & humans to take action to protect our oceans - 365 days a year.
We pledge 1% of sales to the NGO Healthy Seas, whose approach contributes towards a solution to ocean pollution, now and in the future.
Ocean run collection
Protect our ocean
We know there are many paths to protecting and cleaning our oceans, and we are acutely aware that it will take all of us. Therefore, building relationships with people & collaborating with brands and NGOs is crucial.
Together we seek to understand the complexity of the challenges we face and explore how we can challenge traditional ways of producing and consuming by being an active part of the solution rather than passively contributing to the problem.
The Ocean Run
The 8th of June 2022 - We did a 5k run. Nicholas Schrøder sent us off from Copenhagen Cartel's Flagship Store towards Reffen
On the route, we listened to the Ocean Run Podcast by Healthy Seas, produced explicitly for the day.
After arriving at Baghaven, we enjoyed some well deserved Alcoholic & Non-alcoholic Beers, Great Tunes, and Urban Ocean Vibes as we all celebrated United Nations World Oceans Day.
Want to join us next year?
The Ocean Run & Event is FREE
1% for healthy seas
Healthy Seas was founded in 2013 to tackle the ghost fishing phenomenon which is responsible for the unnecessary death of marine animals. Through cleanups with volunteer divers and by working with stakeholders of the fishing sector towards marine litter prevention, they collect waste nets and ensure they become a valuable resource.
Cleanups
Volunteer divers recover ghost nets from reefs and shipwrecks, hotspots for marine biodiversity.
Prevention
Collaboration with fishers, fish farms, local communities and other stakeholders to prevent waste nets from ending up in the sea.
Education
Raising public awareness about the environmental damage caused by ghost fishing gear and promoting the ecological and economic importance of healthy seas.
Playing an active part
The limited-edition Mikkeller x Copenhagen Cartel Active Wear is created in Post-consumer & Recycled Ocean Waste in high quality, long-lasting materials. We have created holistic and sustainable running shorts and t-shirts that put the planet and people before profit by changing something from waste to wear.
