Our purpose, mission and vision

Our purpose

The ocean is a magical place, full of life and untamed magic - and we're dedicated to making sure it stays that way.

To save the oceans, we take more than just a stand, we take action.

Every single day we wake up and fight for a cleaner ocean. When we go to bed, we ensure to have  done at least one thing which contributes positively to the ocean - through our plastic-positive and responsible quality products, and through partnerships, activities and donations.

Our mission

We are on a mission. We want to challenge the way the fashion industry produces clothes and how we consume clothes and textiles. We develop and use innovative fibers, materials and production methods throughout our supply chain.


We will make it easy for the consumer to make a difference and take responsible choices; We surround ourselves with a community of like-minded people who love the ocean as much as we do. In collaboration we fight to protect our oceans and spread our message so that the mission lives on in our own and future generations.

We wish to:
- Explore and challenge production and consumption patterns
- Inspire people and brands to take action
- Make it easy for consumers to make responsible choices

Our vision

One day our world under the surface will be full of colour, life and beauty - not plastic.

We are Copenhagen Cartel

Dedicated to saving the world's oceans, we focus on creating positive change alongside like-minded people who love the ocean as much as we do. That's why we surround ourselves with passionate and courageous people and brands who want to make a difference and create a better future – both for the planet and for us who live on it.

We wish to inspire people and brands to take action.